From the very beginning of the 12th season, "Lords of the Air" scored compelling spectator viewing in its time slot from 23:00 to 23:30. According to independent international agency Nielsen Mediaresearch, Tuesday show was watched by 30.49%, and on Wednesday from 27.11 percent of viewers in active age 18-49 years. In the same slot, the second competitive TV channel has achieved 15.85% on Tuesday and 17.81% on Wednesday.
Next week the trend continues and things got even better and on Monday night, the show reached an impressive 38.3% share of viewers for the time slot from 23:23 to 23:54 in the audience of active age 18-49 years. For comparison, at the same time the second competitive TV reaches only 14.8%.
